Internet Advertising Survey

Your opinion counts! The questions below deal with the topic of Internet Advertising. Please take a moment to read the instructions and complete the survey. There are no right or wrong answers and your identity is anonymous. This survey will take about 5 minutes to complete. You must complete all the questions in order to submit your answers. After clicking the 'Submit Answers' button at the end, you will be able to view the up-to-date responses of others. Thank you for your time.

1.1

How often do you use the Internet? *

Less than once a week
About once a week
2 to 4 times a week
5 to 6 times a week
Daily

1.2

When using the Internet, about how long do you stay logged on (consider the whole day)? *

Less than 1 hour
At least 1 but less than 2 hours
At least 2 but less than 5 hours
5 or more hours

The next few questions deal with Internet advertising. For the purposes of this survey, Internet advertising refers to any type of advertising on the Internet designed to get you to either buy or request more information about a product or service. Internet advertising examples include banner ads, text links, e-mail ads, and pop-up window ads.

2.1

Please select the item below which best describes your feelings in general toward Internet advertising. *

I'm very bothered by it I'm somewhat bothered by it It doesn't bother me I enjoy it somewhat I enjoy it

2.2

For each advertising characteristic listed below, select the statement that best indicates how your opinion is affected about an ad based on it's characteristics. *

	Doesn't affect my opinion	Could affect my opinion	Affects my opinion somewhat	Affects my opinion
Download speed
Graphics quality
Text content
Annoyance
Offensiveness

2.3

Please rate your feelings toward the Internet advertising methods listed below. *

Use a scale of 1 to 5 to indicate your feelings where 1 is negative and 5 is positive. You can use the same number more than once.

	1	2	3	4	5
Banner ads
Text links
E-mail ads
Pop-up window ads

The next few questions seek your opinion about the characteristics of Internet advertising. Please select an option below to indicate how often you have noticed the advertising characteristic used, such as "download speed" or "text content", for each advertising method.

3.1

The "download speed" of the websites I visit are slow because of: *

	Never	Rarely	Sometimes	Often	Always
Banner ads
Text links
Pop-up window ads

3.2

Poor quality "graphics" are used in: *

	Never	Rarely	Sometimes	Often	Always
Banner ads
E-mail ads
Pop-up window ads

3.3

Unappealing "text content" is used in: *

	Never	Rarely	Sometimes	Often	Always
Banner ads
Text links
E-mail ads
Pop-up window ads

3.4

The advertising methods below can be classified as "annoying": *

	Never	Rarely	Sometimes	Often	Always
Banner ads
Text links
E-mail ads
Pop-up window ads

3.5

The advertising methods below can be classified as "offensive": *

	Never	Rarely	Sometimes	Often	Always
Banner ads
Text links
E-mail ads
Pop-up window ads

4.1

Consider all your above responses. Which type of Internet advertising method is most preferred by you? *

Banner ads
Text links
E-mail ads
Pop-up window ads

4.2

Based on your answer above, which advertising characteristic was the most important to you leading to your response? *

Download speed
Graphics quality
Text content
Ad affect (annoying or offensive)

4.3

If Internet advertisements were "faster downloading", I would be more likely to purchase or seek information about the advertised product or service. *

Strongly disagree Disagree Indifferent Agree Strongly Agree

4.4

If Internet advertisements were "more interesting", I would be more likely to purchase or seek information about the advertised product or service. *

Strongly disagree Disagree Indifferent Agree Strongly Agree

4.5

If Internet advertisements were "less annoying or offensive", I would be more likely to purchase or seek information about the advertised product or service. *

Strongly disagree Disagree Indifferent Agree Strongly Agree

4.6

The Internet will become a "better place" when businesses and advertisers use effective advertising characteristics and methods. *

Strongly disagree Disagree Indifferent Agree Strongly Agree

Finally, there are just a few questions about you. Please select the appropriate answers.

5.1

What age group below do you belong to? *

less than 18
18 to 25
26 to 35
36 to 50
over 50

5.2

What is your gender? *

Male
Female

5.3

What is your gross annual income? *

Under $20,000
$20,000 to $35,000
$36,000 to $50,000
$51,000 to $80,000
Over $80,000

5.4

What level of education have you completed? *

High school
Some college
Associates degree or trade school
Bachelors degree
Graduate degree

5.5

Do you live in the United States? *

Yes (go to next question, skip question 5.7)
No (skip next question, go to question 5.7)

5.6

If you answered 'Yes' to the question above, which state do you live in?

Use the 2 letter abbreviation for your state.

5.7

If you answered 'No' to Question 5.5 above, which country do you live in?

Please type the name of your country.

5.8

Select the option below that best matches the speed of your PC. *

486 or less
Pentium (or similar AMD/Cyrix)
Pentium II (or similar AMD/Cyrix)
Pentium III (or similar AMD/Cyrix)
Not sure

5.9

Select the option below that indicates how you connect to the Internet. *

Less than a 28.8kps modem
Between a 28.8kps and 56kps modem
Cable
DSL
LAN (network), T1, Fiber, or other high speed link
Not sure

Thank you for completing this survey about Internet advertising. Please click the 'Submit Answers' button below to send your results and view the up-to-date responses of others.

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